Each year, the University of Kansas School of Law and the Kansas City Metropolitan Bar Association Media Law Committee host the Media and the Law Seminar in Kansas City, to facilitate and encourage dialogue about the latest legal issues and developments in media, law and technology. This year, the seminar (and, sadly, the barbeque) were virtual, but the schedule of events remained as juicy as ever. Baron Harris Healey partner Natalie Harris led a panel discussion featuring experts in the field of social influencing called “Area of Influence: Risks and Rewards of the Emerging Social Media Marketplace”. The thought leaders on the panel included: Kasim Hardaway, Culinary + Lifestyle Influencer & Recipe Developer, Partner at Cultivare Greens and Grains (Kansas City, MO); Liz Hawks, Senior Vice President and Partner, FleishmanHillard (Kansas City, MO) and Angie Read, Senior Communications Manager, Corporation Communications, H&R Block (Kansas City, MO). The engaging discussion focused on the emergence of the social influencer ecosystem and its players as well as the legal issues inherent in new(ish) form of marketing. The session covered everything from understanding how influencers monetize their online following to best practices for compliance with FTC guidelines for endorsements and testimonials. One this is clear, social influencing is here to stay, and the law is catching up.